If an online business wants to rank highly in search engine results, and have users find its content quickly, it needs to utilize the right selection of keywords. In fact, keywords are at the heart of successful search engine marketing.
You only have to think about the billions of search terms entered into websites like Google every single day to realise just how remarkable an achievement it is for a business to position itself on the first few pages of results. This is no mean feat, and it almost guarantees a steady succession of visitors and conversions.
In order to locate content, a user very rarely enters long strings of words or phrases. It is much quicker and easier to enter a selection of the most important keywords. The trick to capitalizing on this is figuring out what these keywords are, so that you can make sure that your online content contains them.
For businesses all around the world, keywords are the lock that must be picked in order to achieve great conversion rates. If you know which words users tend to prefer when searching for the products or services that you offer, inserting them into your website content will result in your online platform being linked with the results when they are entered into a search engine like Google. Whilst there are limitations to the amount of times that keywords can be used before they become damaging, they can be very valuable if inserted into content correctly. For a better ranking, a greater share of overall clicks from results pages, and increased traffic, keywords are your primary SEO tool.
A great keywords selection provide a solid foundation for your SEO Singapore campaign. Below are the steps to master the art of the keyword selections for great SEO results.
SEO Keywords – What do I need to learn?
Draw up a selection of keywords that you believe are associated with your business
It can be useful to draw up a list of keywords which you believe are important to your online business. However, you should remember that this refers to words which you think are being used by visitors and potential customers, not words which you would like to be associated with your company.
Utilize resources from PPC frameworks
The decision to study relevant keywords is valuable not just from an SEO perspective, but for paid SEM strategies too. If your business is already operating a sponsored link scheme, there should be no contraindications to worry about when utilizing well performing keywords for SEO purposes.
In fact, AdWords is the best place to start when it comes to achieving this. There are a number of similar resources available on the web (Bing Ads Intelligence, for example), but this tool is one of the most popular and efficient. Plus, businesses do not have to pay or launch a campaign right away in order to take advantage of it.
The AdWords tool offers useful data relating to keywords and phrases regularly used in search engines to find the type of products and services that you offer.
Utilize historical information
You could also take advantage of analytics tools and metrics. Once again, the Google Analytics resource is one of the most popular and successful choices. It can be used to monitor lots of different forms of traffic – everything from paid to referral, social, and organic.
For businesses with a significant degree of website traffic, it should be easy to spot the various places from which visitors enter, and which keywords are bringing them there.
Evaluate search patterns
It is also important to take search patterns into account. Fortunately, your selection of keywords should be able to tell you if your online content is fitting in with national or international trends. In other words, just as it is valuable to utilize a range of context specific keywords, it can be just as handy to add a number of slightly vaguer search terms too.
Examine your rivals
If necessary, you can take a look at how much rivalry is associated with your selected keywords. To be specific, it is possible to monitor how many market competitors are also using the same keywords as you. This can have an impact on how successful they turn out to be, which is why it is important to pick out words which are relatively unique.
What variation of keyword is best for my business?
Pertinence – just because you are trying to appear on search engine results pages, this does not mean that you want to appear on all of them. In fact, you want to avoid making an appearance on any pages which have no association with your business.
Precision – successful keywords are precise and relevant, but long enough to carry a certain specificity to your business. This is why keyword strings of 2-3 words tend to be the most useful.
Traffic – your keyword choices should drive enough traffic to your website for you to keep expanding as a business, both in terms of sales and revenue. It is important not to neglect the value of longer keyword strings, because they usually drive a lower level of traffic, but it is of a higher quality.
Specificity – the benefit of a longer keyword string is that it provides a greater degree of specificity. It is more precise, has increased relevancy, and a closer association with the business.
Rivalry – if you can capitalize on some kind of niche or gap within the market, you will find it easier to compete with rivals when it comes to keywords. The more unique your niche, the less rivals will be able to utilize it for their own content.
Conversion – keyword choices should direct as many visitors as possible to your website content, and follow through with a high level of conversions.
Interaction – for some businesses, conversions do not immediately equate to sales. This is why it is so important for visitors to be engaged in some way, and not just prompted to make a purchase. If your website is showing a high bounce rate, it indicates that visitors are finding difficult to form a good first impression of your content.
Popularity – there is a reason why some search terms are more popular than others, and why they will lead to better results. If possible, do pick keywords which regularly appear in trending patterns.
With the right keywords selection, you have already won half of the SEO battles as that set the foundation on how to go about optimizing your site.